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That feels good

Wow. This was one hell of a shoot. We couldn't have asked for a better cast, crew, and client. 

Juice Factory built this ad from the ground up:

Generating the creative

Assembling the team

Pre- and Production

Post-production & VFX

A major theme of this production was FUN. We worked hard to make sure we had good vibes on set at all times and we believe that contributed to the feeling produced by the ad. 

Behind the scenes
Check out the making of That Feels Good

The Micro cuts
30 and 15 second cuts of the ad

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